It’s no doubt that some people out there would take on an article marketing course when deciding on starting an online business. And in that very course, one can actually learn that your reader should not be able to distinguish where your article body would end and where your resource box had started. So the question is how can this be achieved?
Transition Paragraph
This so called seamless transition can be achieved by the use of “transition paragraph”. Just as your introductory paragraph or article summary tells your reader what you will be discussing and the main idea of your article’s body and then smoothly leads readers right into the article, basically your transition paragraph should lead your readers towards the resource box along with the offer or call to action. This is one way of increasing traffic, your popularity as well as training yourself for effective writing for quality content.
Resource Box
You have probably heard of the term that is ‘crafting your resource box’, and that is a true recommendation. Your Resource Box is a very valuable portion of ‘online real estate’ and should be regarded as premium online property. And in order to make sure that you are taking the full benefit of such online real estate, you will need to spend a little more time when it comes to cultivating and tweaking the very information that you give on the resource box as you would for any other craft or project that you have. Because this is a craft, we may have to continue to improve on the quality of our Resource Box. Also, at the same time it is crucial that you would keep in mind that if ever you are writing article with different topics, then you will need to have more than one.
And to help you with that, here are 3 points that you will want to make sure you accomplish for your goals.
- It should be able to stimulate your reader’s interest and also to get their attention to it.
- It should be able to encourage curiosity.
- Offer an incentive or a bribe that is compatible with your topic or would add value to the readers who are interested enough to keep reading your article all the way to the end.
Summary
Article marketing should be one of the marketing strategies that almost all entrepreneurs and even small business owners utilize in their business considering that it is a low cost form of advertising and can surely bring you additional traffic to your landing pages or even affiliate links. It is also a long term strategy considering as your how your articles will remain on the internet and if ever they are properly optimized, they will certainly continue to have readers from time to time. A case in point is an article I wrote in July 2009, “3 Tips on the Importance of Following Up With Your Customers.” If it continues to be my #2 and even sometimes #1 most read article. At the time I knew nothing about optimizing my title but it still gets readers. Basically, article marketing is a great investment.
Basically, article marketing can be quite fun and it is also a skill that can be cultivated and even mastered for the maximum results. There are so many other facets of article marketing that deserves attention and it is worth taking the time to master such techniques. Try to follow these simple steps and be vigilant along your way and you will surely arrive at that hard earned success.
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