One of the main and essential ingredients in ranking your website is through link building. A link is a vote. Thus, links that points unto your site from another site tells the search engines that other site finds your site valuable and gives it a vote to your site. And unlike an electoral votes, some votes may worth more than others and some are worth more significantly more than yours.
In this guide, we put emphasis on the basic factors that affect a links value to your website. And these factors are:
The site strength- the strength of the site is a significant factor in the valuation of links. Thus a PageRank 8 link that links to your site is more significant than a PageRank 3 that also links in your site. Why? Because in the Googles evaluation, a PageRank8 site is more significant than a PageRank 3 is.
Relevance- the relevance of site is said to be more important than a site strength. Thus a PageRank 3 site with a relevant information is much stronger than a PageRank 5 with irrelevant information. However this area is a bit gray as it that it relies on the engines capability to determine what is relevant and what is not.
Anchor text- it is also extremely important to note the actual text that is being used to link to your site. Several extremely strong sites sometimes gets beaten by the weak ones simply because of the poor use of anchor text. It is important to note or include your keywords and if possible the exact phrase that you are trying to rank for.
Position- the link value of your site is being determine by the position and the number of other links on a page. So that a link on the footer is of less value than the link near the top, a link in the content of the page is more valuable than the links in the list of links and a link on a page with 50 other links is of small value than a link with few other links. These links indicates whether the site with the outbound links might intend for one or their visitor to click the link or not.
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